#GENERATE AN ABOUT US PAGE HOW TO#

When creating your About Us page, be sure to include the following elements. While you can't sell products from your About Us page, the information on this page can help push customers closer to a sale without even seeing what you have to offer. 5 Elements to Include in Your About Us Page

WHY would a potential client or customer want to buy from you? Put a face to the name, bridging the gap between you and your audience. Based on the story you tell, you will paint a picture that represents who you are as a brand. Build loyalty, keeping customers coming back for moreĪt the end of the day, your About Us page is essentially a sales page.Give customers a reason to purchase from you.Establish trust that your business is legitimate.Put a more personable face to your brand.Differentiate you in a positive way from your competition.Communicate the story, cause, and purpose of your business.Make a good first impression on new site visitors.A great About Us page can help your brand: These visitors are essentially searching for your story-who are you, and what do you offer? This is your opportunity to shine and build a connection between you and your new visitor.Īlthough you may be 100% business-oriented, your About Us page is your chance to connect on a human level. When a potential client or customer ends up on your site and likes what they see, they'll likely head to your About Us page.

#GENERATE AN ABOUT US PAGE HOW TO#

Read on to learn why About Us pages are extra important for ecommerce sites, tips on how to build the perfect About Us page, and tools and examples to help you feel inspired and get started. Unfortunately, many businesses miss the mark and, in turn, miss out on beneficial opportunities. And when it comes to personalizing your online store, nothing is more effective than an “About Us” page.Īn About Us page should make sure to cover basic information about the store and its founders, explain the company's purpose and how it differs from the competition, and encourage discussion and interaction. Creating an online store provides many opportunities for you to connect with your audience on a more personal level based on the content you publish and the stories you tell. There is no denying the importance of a well-designed, secure website for your ecommerce needs.

Generate an about us page